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Titles Sell your Books, Booklets,
Articles....
"Titles distinguish the mediocre, embarrass
the superior and are disgraced by the inferior." - George
Bernard Shaw
The title you choose can be the difference
between a product that sells well and one that doesn't.
In every powerful title or headline is a "hidden
code" that is actually a generic formula to gain attention
and create desire in the buyers mind. This is part of the formula
commonly used in advertising.
A - Attention
I - Interest
D - Desire
A - Action
For Example:
The book "How to Win Friends and Influence
People" by Dale Carnegie first published in 1936 has sold
over 10 million copies worldwide. His other book "How to
Stop Worrying and Start Living" has also sold steadily
both of which use the generic formula "how to... and...."
effectively for both the book titles and for
the mail order advertising campaign.
Generally titles that have an emotional appeal
and solve a common
problem tend to do extremely well.
"Think and grow rich" by Napoleon
Hill and "The lazy Man's Way to Riches" by Joe Karbo
have sold millions of copies simply by appealing to the emotions
and offering a solution to the common problem of how to make
more money.
Another type of title that tends to do well
is what is known as
the "teaser" title.
"What your............isn't telling you"
A majority of people tend to buy after they
have experienced a problem. The demand for booklets that are
targeted towards problem prevention tend to be the least popular
from a selling point of view.
For Example:
Many people are unconcerned with particular
health problems (Asthma, allergies, diabetes etc) until they
experience the problem on a personal level and the title "How
to Live with your..." or "12 Tips for Coping with..."
has a greater selling
potential than the title "How to prevent ...."
Generic titles that tend to sell well include:
How to.......and.....
Make money ...............
101 Ways to ........
..... Tips for ...........
25 Secrets of Successful.............
7 Steps to.................
Discover the 7 Essential Elements that Guarantee .........
How to Make Your ................. Dreams Come True
How to Turn ....................... into .........
25 Tips for Mastering the Art of ...........
101 Ways to Get More from Your .......
25 No-Fail Strategies for ...........
What your..........isn't telling you
25 Ways to Keep Your ........... Dreams Alive
25 Tips to Jump-Start Your .........
10 Ways to Jump-Start Your .......
25 Questions You Must Ask When You're ...........
When a certain number of tips are specified
in the title in ensure that the stated number of tips, or more,
are included.
Four more titles that sell well for any book, booklet or article
heading include:
The Complete Guide to .............
Your Must Know Guide to ..........
........... and Grow Rich
Mastering the Art of.........
Next time you are in a bookstore or at the
library look at what titles appeal to you, and why, then compile
your own list of generic titles you can use to make choosing
a title easy.
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For more articles, resources and ideas on writing and self-publishing
visit "Net Writing and Publishing Success" at: http://www.netwrite-publish.com
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