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Format Each eBook Chapter
Before You Write It
By Judy Cullins
Do you have a problem creating a focus in
your chapters? Does your writing slip around, leaving a muddy
path to the gold--your unique, useful message?
Most writers start writing before they are
sure of their eBook's main focus or thesis. The thesis is your
book's major answer for a problem your targeted audience has.
"Five Ways to Market Your Book Online" has its thesis
built into the title, a definite plus. You know by the title
you'll learn five Online marketing
techniques to overcome your problem of not selling enough eBooks.
Each chapter should answer a part of your
book's thesis. In this case, you'll have 5 chapters. Let's say
one chapter is titled: "Market your Book Through Free Articles."
In this chapter you need to sketch out what
your format will be before you write a single word. For instance,
you may open the chapter with a pertinent quote. Second, you
may offer a success story to illustrate how one person's articles
brought her new product and service sales.
Third, you will offer a section where you
give numbers of tips or how to's. For instance, "How to
Write a Short Article," or "How to Write A Publishable
Article."
Sprinkled throughout your chapter you may put author tips into
boxes. You may choose to do the same for related quotes as Julia
Cameron did in "Artists Way."
Finally, in the last section of your chapter
you may give homework or fieldwork. These act as a chapter review
and give your reader "action steps." Remember, your
targeted audience wants solutions to problems. Your book should
show them how.
Now that you have the format for one non-fiction,
how-to chapter, you need to follow the same format for all the
rest of the chapters.
Format each chapter. Your consistency, your
organized, focused copy will compel your reader to want to read
every other chapter because they are easy to understand.
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