Archives: October 2003
Are eBooks Over?
Here is an interesting piece that claims "the ebook bubble has burst".
I happen to disagree. Perhaps for the large publishers, the proprietary ebook reader manufacturers and the large distributors and retailers.
However, ebooks, special reports etc. continue to sell well in the non-fiction, "how-to" markets.
eBooks also provide opportunities for consumers who don't want to go to Barnes & Noble to waste their time NOT finding subject material of their interest. An inordinate number of people spend plenty of time in bricks and mortar bookstores looking for specific titles only to walk away empty handed.
eBooks represent the same disruptive force that music and movies do. Digital distribution of these products is the underlaying change agent here.
There are thousands of on-topic, relevant ebook titles available on the internet that you will ever find at Barnes & Noble.
The largest market category for self-published ebooks continues to be non-fiction, "How-To" types of ebooks.
As long as buyers want to shorten the learning curve on a topic of interest to them, they will continue to buy ebooks from authors online.
